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传统的市场调研会毁掉创新

  眼下太多企业把注意力放在市场需求暂时居高的客户上面。然而,这样的现象已经持续了20多年。这也造成许多企业仍将大部分时间花在现有的有需求的客户群中,那些不成比例的时间也多是用来理解那部分客户的需求和想法。但是我们要清楚的是,创新机会往往来自于对企业缺失客户或零客户领域的探索和关注。点击阅览全部


 市场调研事关企业生死存亡
      ——紧迫性和必要性
  市场调研是一种企业了解市场和认识市场的科学方法,是企业经营决策的基础工作。文章从我国中小企业的经营状况出发,说明了提高中小企业市场调研工作水平的必要性,分析了中小企业实施市场调研工作的现状和成因,提出了从政府和企业两方面共同努力提高市场调研工作水平的建议。点击阅览全部


       最新动态
   应众多客户邀请,经精进(上海)营销咨询独家多年专业研究,郑重推出针对新品(新项目)上市品牌营销推广三大关键作业模块:
1、精准挖掘提炼感召目标群体需求的独特销售主张、概念包装、品牌核心价值;
2、低成本艺术渲染传神表述的整合营销传播系统——文案、平面、包装、广告、公关、促销;
3、精确制导、高效营销推广策略——创新组合式营销模式、渠道方案、竞争职能价格策略、体验公关促销方案、营销组织激励管理跟踪执行服务。
——本项作业引领行业之先,拥有众多成功案例,屡获客户赞赏!


   What can we do?
Our major service projects are providing the following for many companies by our top expert team.Marketing research diagnosis: 
Marketing consulting
Whole strategy for attracting business opportunities
Optimizing marketing organization
Whole marketing planning
Designing and executing for the entry of new product
Test for marketing promotion activities
Test for public relation promotion activities

 Sales

A double-blade sword with glory and shame!

Scanning the marketing area like a scanner

Holding the breath distinguish all kinds of frequency of the market

Dedicate to marketing research every night just like breath cannot be without air

All our methods cry in the depth of spirit:

Sales, Sales, Sales¡­¡­

The methods cannot promote sales are poisonous!

Outstanding persons with high level management experience and specialized knowledge

We judge sales volume as a double-blade sword with glory and shame!

What can we do?

Our major service projects are providing the following for many companies by our top expert team.

Ø         Marketing research diagnosis

Ø         Marketing consulting

Ø         Whole strategy for attracting business opportunities

Ø         Optimizing marketing organization

Ø         Whole marketing planning

Ø         Designing and executing for the entry of new product

Ø         Test for marketing promotion activities

Ø         Test for public relation promotion activities

Ø         Professional in brand strategy planning

Ø         CI strategy inducting

Ø         Film advertisement

Ø         Plane advertisement and product design

Ø         Integrated marketing communication: set up a strong brand with low cost---in the field

        of films and magazines: news briefing, special interview on manager, biography of

        manager, managing report promotion, attracting target customers,industry,society,

        and government¡¯s high focus

Ø         Enterprise developing strategy

Ø         Test and optimizing for enterprise culture

Ø         ERP planning carry out

Ø         Enterprise marketing management and human resource (HR) training

Some of our customers

Fast consuming products:food, clothes, cosmetic, health care product,alcohol,medicine¡­¡­

   ROBUST Food
   Wall's 
   YILI GROUP

   OUWEISHI  Food

   KOUBINGKOU Food

X-RAY.STRA      XRAY-ST Fashionable clothing   

U.DREAMS    U-DREAMS Fashionable clothing

             WeIZHI Fashionable clothing

SOUTHGATE     SOUTHGaTE Fashionable clothing                       

             BON¦«S Fashionable clothing

             SanMiguel Beer

             SHEDE Liquor

             POND¡¯S
             MENG DA  Cosmetics

DISCOL Oral cavity     HandSome International

 

house property, decoration, construction materials, jewellery

                      CAOHE JING   HI¡ªTECH PARK

                      DLPULS Building materials

                      LANGFANG Chemical industry

                      CHEER HOME PEALTY


CHAIN & FRANCHISE BUSINESS service        education, food,  jewellery

YOUGAO  Education culture

SANHAI Fruit BAR

WEISILI Feminine institute

KAIYOU Cultural & sports

Oversea famous clients: powertrain, vehicle, bank, tour, and so on

Switzerland ABB   

Unilever

Petro China

HZ BANK£¨Hzangzhou City Commercial Bank£©

NEWGRAND  Software

What is the significance of our survival ?

With our strict learning manner and professional integrity, having a top excellent expert team, Jingjin marketing consulting dedicated itself to the development of Chinese business and healthy development of Chinese consulting industry!

Chief Strategy Officer

Mr. Xia Yuping

Shanghai JingJin marketing strategy consulting limited company, Xia Yuping brand & culture studio chief Strategy Officer, an expert in brand marketing communications.IBAC [ International Brand Attestation CounciL ] first invited (expert) committee member, China Management Communicating(CMC) specially invited brand marketing Communication expert, public training teacher of Yi Dao training net, a specially invited expert and columnist of China Management Communicating(CMC), Sina Net Wan Shixing column marketing Strategy Officer, every day economical news,Global brand net globrand brand columnist, Chinese retail net brand culture columnist, Chinese adman net brand columnist, Huaxia marketing net columnist, China management training  net training teacher columnist... ...

He has 16 years Chinese market marketing management practical experience and marketing consultation experience. He has once worked in one of world TOP 500 unilevel - Pangshi(China) limited company, one Chinese famous major company, engaged in marketing management and brand programming for many years. He has succeeded in managing ponds, Xia Shilian, fangfang, shimei and so on for brand strategy management, channel set up and development, specially selling promotion. He has pratical experience and is familiar with brand strategy planing management, integrated marketing communications, marketing terminal, marketing management and double wins promotion of marketing channel; inspirit assessment in company interior, management risk control and so on. For a long time, he was devoted to organically combining success or failure analysis of Chinese marketing practice with world advanced brand and marketing theory, use an easy to lead, and instruct enterprises to develop.

 

Xia Yuping Brand & culture studio    Shanghai - Hangzhou

a highly effective communication method with an unique view (synopsis)

In current intensely competitive market, a full individualized and personalized gold-lettered brand is far more effective than a advertisement of hundrends of million in regard of infection and communication penetration.

Low cost and high efficient brand image can exalt and fill brand value!

Nowadays, industry younglings in all multinational companies are doing their best to promote their brands frequently in face of final customer oriented market and cost lead target, highly efficiently integrated brand and culture and unique view communication planning are most immediate and important than any time!

Facing broad market development foreground and intense market competition, we have many works that are worthy to creating together to exalt business benefit and brand image

 

 

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